Zagorka is a beer characterised by a full-bodied aroma, the result of the perfect balance of two different types of hops. This particularly appreciated characteristic had to be associated to a distinctive packaging. For the design of a distinctive packaging that would strengthen the shelf impact and allow to visually align the PET packaging of 1 and 2 liters to the smaller glass and aluminium sizes, the Bulgarian Company involved PET Engineering. The result is a container that stands out for its shape and the inclusion of two majestic lions on the body of the bottle, a reference to the country in which this beer is brewed. The labels located in the upper part of the container allow immediate recognition. The choice of placing the label on the top not only responds to the need for an aesthetic differentiation, but also to the desire of creating a packaging with an extensive grip, and therefore easy to handle.