Elopak has launched a new package for aseptic products, Pure-Pak Sense Aseptic carton, with unique design and functional features. The carton brings a combination of form and functionality through a number of standout features. Easy-to-fold lines enable the squeezing out of significantly more product helping to combat food waste, and the convenient flattening of cartons to reduce volume in waste and recycling facilities. Designed with an asymmetric top allowing different sizes of closures, has an arched top fin, creating an elegant and appealing shape enhancing brand image on shelf. The top fin can also be printed for better range navigation and communication of product benefits or promotional messages. This aseptic carton both looks and feels different with an embossed ‘first touch’ zone on the top sides of the pack giving consumers a new tactile experience when gripping and pouring. Has been developed alongside new Pure-Pak Aseptic System (PPA) filling machine technology from Elopak offering efficiency performance and flexible production.